Hong Kong Disneyland Theme
To Man Chun
Chan Ka Chun
Chiu Ka Hin
Wong Ching Wai
Hung Chi Chung
Yau Kwok Fung
3. History & Future
4. SWOT analysis
5. PEST analysis
6. Marking Mix (Product , promotion , place , price)
SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES :
HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE:
WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN...
Disneyland wants to know visitors’ ideas of what improvements can be made to enhance their satisfaction. For this purpose, Disneyland desires that a quick survey of their visitors be done to elicit their opinions.
Disneyland always receive many of complaints...
Table of Contents
Company Introduction 1
Background of Walt Disney 1
Hong Kong Disneyland 1
Situation Analysis 2
5 - Force 2
Background of Walt Disney
Government met the Walt Disney Company, the fantastic dream vanished. The Company failed to protect Hong Kong from the economic downturn. Hong Kong Disneyland was opened on 12 September 2005. Hong Kong was soaked in an atmosphere of jubilance after the Hong Kong government successfully signed contract documents...
a good relationship with the government-->affected company's image
Disney's target :
Families with childs in HK & china mainland (middle kingdom)
Disneyland HK to become a center of entertainment for families in the middle kingdom which creates an unforgettable moments in fantasy...
Harrison-Keyes, Inc. (HK) has set about recovering from recent years of publishing industry woes by moving into electronic publishing, which CEO Meg McGill and the Board of Directors consider to be the company’s salvation. However, under McGill’s management, the e-book publishing...
of paying its employees which numbers range in that of hundreds if not thousands of employees. Theme parks such as Disneyworld, Busch Gardens, and Disneyland to name a few are very popular in the U.S. they attract tourists daily from all over the world because of its brand and its attractions to audiences...
successful business, it is important to conduct a strategic analysis of IKEA HK from internal, external factors to its strengths, weakness, opportunities and threats to evaluate this company.
To tide over the economic crisis, most of the HK home furniture business tends to “low price strategy” so as to gain...
I. Executive Summary
This marketing service plan on Hong Kong Disneyland aims to give concrete recommendations for the improvement of the theme park’s service marketing mix elements or 8Ps. Other than the different recommendations, this paper also contains various information regarding Hong Kong Disneyland’s...
Hong Kong's biggest electricity provider, CLP Power, and state-owned China Southern Power Grid (CSG), will each pay HK$12 billion to acquire Exxon Mobil's 60 per cent stake in Castle Peak Power Company (Capco).
The deal strengthens CLP's presence in Hong Kong and brings a mainland player into the...
are Will Harper and the other authors, Asia Digital Publishing, senior management team, and the employees. Will Harper and other Authors have concerns HK management about piracy of e-publishing. Will Harper and other authors want to protect their rights and do not want their works exploded through piracy...
Mouse Eat Shark’s Fin Soup?
Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.
Explain global issues that may influence consumer behavior.
Power Point Presentation with 15 slides and references
running independence; that is very attractable. The second one is currency; Hong Kong has a stable currency system, HK dollar has pegged with United Sate dollars as the fixed exchange rate of HK$7.8. The government also has other protect measures to make Hong Kong money market safety and stable (Strengthening...
For a long time now Disneyland has been the happiest place in the world. Almost everybody goes to Disneyland young or old. It is just entertaing and creative theme park that draws so many tourist and local resisidents to visit. Now that I have children, I’m becoming a bit of a Disney freak. Last year...
of this report is to provide a strategy that will enable Hong Kong Disneyland to enhance its competitiveness in the Hong Kong market. In this manner, the report provides the issues that affects the performance of Hong Kong Disneyland and provides the perceived solutions to ensure that the company is...
trade in goods. It continued to rise in the past ten years, primarily with two drops but rebounded in a relatively shorter time.
Index number of HK external trade in merchandise（HKD million）
Hong Kong Disneyland (HKDL), as being the fifth Disney Resort in the world under Walt Disney Company (DIS), is currently in the Growth stage of Industrial Life Cycle.
In this report, comprehensive...
Saved Food, the more the “like” of the picture, the higher the chances to win a dinner coupon from The Peninsula Hong Kong and admission tickets from Disneyland and Ocean Park. Meanwhile, the campaign also corporates with 1500 restaurants and launch an activity; Mystery Diners Award, environmental group sends...
4-times-larger Shanghai Disneyland harm Hong Kong’s tourism?
After long negotiation, the Walt Disney Company finally announced that the Shanghai Disneyland project is confirmed and is planned for opening in 2014. The park will occupy 6sq km, which is around 4.7 times of the Hong Kong’s Disneyland (Zhang, 2007)...
amounted to HK$32,152 million (2011 – HK$46,055 million). Earnings per share were HK$13.88 (2011 – HK$19.88).
Business Review :
Turnover of property sales for the year, including share of property sales of jointly controlled entities, was HK$26,521 million (2011 – HK$38,143 million)...
innovator in animation and theme park design. But how have Disney movies and theme parks conquered the world? May it be because of the sheer size of Disneyland, or is it the mass production of cartoons created by animators. It is a success because of the combination and the variety. Disney offers an array...
−F (xk ),
where JF (·) represents the Jacobian matrix of F (·). It is easy to see that
JF (xk ) = Dk2 Hk + diag(∇f (xk ))Jv (xk )
F (xk ) = D2 (xk )∇f (xk ),
Hk := ∇2 f (xk )
Dk := diag(|v(xk )|1/2 )
Jv (xk ) := ... ∈ Rn×n
Remark 3.1.2. Observe...
k ͑$ / seat-min͒; and hk = headway of route k ͑min͒. The operating
cost of route k is the product of the needed fleet size ͑Tk / hk͒ and
the unit operating cost. The total operating cost is
B kT k
a kT k b kQ kT k
On the basis...
Hong Kong Disneyland: Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy
1. What led to the eventual woes experienced by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland rectify its market situation?
Product: Disneyland Hong Kong is the smallest Disney park (1.3 square kilometers). It consist of the Theme park, two hotels and retail, dining and facilities. Disney Land Hong Kong offers lots of entertainment. It is a real family park, entertainment for all ages. In time of seasonality and...
consideration and retain such records for a period of not less than 7 years.
Obligations of employers.
1) S52(2) Submission of employer’s return: Billy (HK) Trading Ltd required to submit the written notice given by an assessor, shall furnish within a reasonable time stated in such notice a return containing...
through Advertisement -
After May lost her dog 3 days ago, she put in newspapers that whoever found her dog and got her back the dog will be awarded HK$5,000. An elderly lady subsequently brought her back the dog and claimed the reward. Nevertheless, May refused to pay. But can she not pay?
A Case Study
tourism rate in Hongkong made by Disneyland
As one of the world's leading international financial centres, Hong Kong’s service-oriented economy is characterised by low taxation, near-free port trade and well-established international financial market...
policy claimed supporting the elders, people who over 65 could apply for the Old Age Allowance which usually called “Fruit Money”, they could obtain $1035 HK dollars per month. Take a deeper probe on this, the definition of “elderly” government has set is 65 or above, however, there is a gap between retirement...
06N:223:EXC GLOBAL BUSINESS STRATEGY
Case Study: Hong Kong Disneyland: Where Is The Magic
The case study, “Hong Kong Disneyland: Where is the Magic”, analyzed Disney’s strategic decision to expand their product into Hong Kong. Disney entered into a joint venture with the...
BA International Hospitality & Tourism Management
B3132 Exploring Strategy
Topic: HongKong Disneyland
Lecture: Mr. Reinaldo Wong
Name: Shen Peilian
Matriculation Number: 14011466
Submission Date: 16 Jan 2015
Table of Content
Cover Page ------------------------------------------------------------------...
This paper will analyze Hong Kong Disneyland that was built y Disney in conjunction with the Hong Kong government. The local culture of the people of Hong Kong and how it is related to the operation of business especially the tourism industry, which Disneyland will fall under, will be closely examined...
Case Analysis of Hong Kong Disneyland
Analysis for Disney’s losing market share due to operational issues
Hong Kong is a set of islands, which are outside the Mainland China. The culture in Hong Kong differs from the mainland due to its rule from the British. Hong Kong was a prime tourist destinations...
ultimately stating what the company want to become. To understand the situation, a brief analysis of the situation at Harrison-Keys (HK) will assist in identifying the issues. HK, a publisher of hard bound books, the company plans to implement a new e-book strategy and convert its existing titles to digital...
Problem Solution: Harrison-K Inc.
HK is facing many issues with the new concept of e-book publishing and is trying to overcome the lack of appropriate plans put into place strategies to overcome these challenges (University of Phoenix, 2006, para. 1).HK principle means to achieve such a goal would...
plan for HK Disneyland
Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong...
Camera Up-high kick(HK)
Camera Right-low kick(LK)
Camera Left or R-block(BL)
Camera Down or L-run(RN)
Movement: F-forward B-back D-down U-up
A note about AGGRESSOR: When lit(blocked hits build it up quickly),
your hits and combos do 50% more...
Juniper M120 routers in Singapore and Hong Kong Singapore – EU upgraded to 2.5 Gbps
International Research Networking
• • • •
Singapore – HK upgraded to 2.5 Gbps, provided by NIA/KOREN Beijing – EU 2.5 Gbps link being re-tendered by CERNET TransPAC2 link to US via Tokyo maintained
Case Brief: Disneyland
1.) How accurate was the projection of visitors to the park?
Estimated attendance: 2005 – 5.6 million
Actual attendance: Sept. 12, 2005 (opening day)-5.2 million
In its first year, Disneyland in Hong Kong were 400,000 short of its target of 5.6 million projected visitors
Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new...
Productions. Both these men started off by building Disneyland. It took about a year to build and cost them 17 million dollars. Disneyland opened up on July 17th, 1955. Disneyland is on the west coast in California. A few years later after Disneyland was built the 2 brothers decided that the east coast...
envisioned a copy of Coney Island or Palisades
Park. Because of the Disney board’s objections, Walt started a new company in 1952 to take control of
Disneyland affairs. Roy threatened legal action.
Published by GlobaLens, a division of The William Davidson Institute at the University of Michigan.
Disney Company opened up a Hong Kong Disneyland and it said it would serve sharks fin soup – which is chewy, stringy dish and has been a Chinese dish for at least two centuries. Many environmentalists are up in outraged by the choice to serve the soup at Disneyland. One group called the Sea shepherd conservation...
organization? What issues relate to communication issues and the lack of short-term objectives? The implementation of short-term objectives provides HK with the opportunity to get operations aligned with the project and to create a better understanding of the e-publishing initiative.
SEPTEMBER 12, 2006 MARKED THE ONE YEAR ANNIVERSARY OF THE OPENING OF HONG KONG DISNEYLAND.
BILL ERNEST, HKD EXECUTIVE VICE-PRESIDENT
The first problem noticed was that the capacity limit of 30,000 visitors may have been too high. For example, on Sept 4,2005, approximately 29,000 local...
phases. The Central bank pursuing aggressive monetary policy in advance economies, governments continue to roll out stimulus packages and exchange of HK dollar and US Dollar is fixed at marginal fluctuation. On micro facet, personal disposable income drops and it affect the household spending, of course...
shares. For the next Disney World Park, in Orlando, Disney decided they want to have absolute control over the business. For the next park, Tokyo Disneyland, Disney went to a partnership with OLCL, who would be owning and operating the park, while Disney would be making money out of the royalties for...
some ways inspired by Disneyland, there were numerous differences between the two, most of which were driven by the different conditions and environments. While Disney was an already successful private enterprise in the largest free market economy and its Florida project, Disneyland was led by it. Disney...
be bowling center Whole 1st floor of low commercial block 24,000 sq. feet Bowling center ended Owner became Gosbon in March 2004 Offered for sale at HK$18,000,000 Centaline CIS
26 August 2005 • Lee viewed property which had undergone some renovation • Lee noticed strange interior layout
Initiative affects Disneyland organization financial planning by helping Disneyland create a market which allows them to market and sell to consumers. Disney’s volatility in the economy makes it hard for them to accurately determine the company failures and future success. However Disneyland seems to be very...
* Why do you think the socialisation processes at work in Disneyland are so effective?
Disneyland has been a consistent money maker for Walt Disney Enterprises and recent accounts of success and failure in organizations point to the importance of team work and socialization...
2 Case Study: Hong Kong Disneyland
MGT 614 Global and Transnational Management
July 12, 2014
The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland. Hong Kong Disneyland was established September...
enormous role in bringing the first Disney theme park – Disneyland in California – to life in 1955. Walt Disney Imagineering, known at the time as WED Enterprises (WED stood for Walter Elias Disney), was formed in 1952 to plan, design and build Disneyland. The first Imagineers were picked by Walt himself from...
Particularly important as the group’s previous experience of marketing toothbrushes is in very different areas i.e. USA and Europe. It shows HK to be a very different market, which will therefore need a different approach. The Chinese, who have a much lower average income than Europeans and Americans...
By the way, a new show that Starbucks was less support to the families in coffee-farming regions and purchase the coffee bean at a lower price which HK$9 dollar for one pound coffee bean.
1.3.1 The universal of internet usage
According to the surveys of Synovate, they visited...
1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney?
The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions:
Cost of Capital = 9.52%
Cost of Government Debt = 8.19%
Cost of Commercial Bank Debt...
d) HK Government
HK Government is still the largest shareholder of MTR. This case will also lead worldwide people think HK government is cruel and neglect animals’ right. Obviously HK government will request a detail report and solution from MTR to maintain a positive image. If not, HK government...
the elements mentioned in the article that have an impact on status within the park are:
« Functional distinctions »: “The upper class prestigious Disneyland Ambassadors and Tour Guides” compared to “Food and concession workers”.
Uniform: Uniforms are crucial to communication about the social merits...
cherishing memory occurred when i was fourteen. It was our trip to Disneyland. I remember it like yesterday. We were waiting for my father to return from the race track.
He promised my mother and I that if he won he would take us to Disneyland. On that day, I felt as if it was the longest day of my life...