The project has stirred up a lot of opinions and controversies from different sectors that the Shanghai Disneyland would pose a devastating threat to HK’s tourism. HK is having unique selling points, the two parks aiming at different target markets and the expansion project of HK Disneyland is...
Marketing plan for HK Disneyland
Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong...
SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES :
HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE:
WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED...
Product: Disneyland Hong Kong is the smallest Disney park (1.3 square kilometers). It consist of the Theme park, two hotels and retail, dining and facilities. Disney Land Hong Kong offers lots of entertainment. It is a real family park, entertainment for all ages. In time of seasonality...
residents of Hong Kong?
Objective 3: To examine why residents develop positive or negative perceptions / opinions etc. towards these theme parks.
Question 3: In your personal opinion, what is your image of or perceptions toward Ocean Park or HK Disneyland?
Follow up / probing questions
started off by building Disneyland. It took about a year to build and cost them 17 million dollars. Disneyland opened up on July 17th, 1955. Disneyland is on the west coast in California. A few years later after Disneyland was built the 2 brothers decided that the east coast could use something...
popular showman, a hands-on film producer, and most of all, an innovator in animation and theme park design. But how have Disney movies and theme parks conquered the world? May it be because of the sheer size of Disneyland, or is it the mass production of cartoons created by animators. It is a...
Disneyland has an integrated and famous story series, e.g. Mickey Mouse, Donald Duck, Disney Princesses, Winnie, and the Lion King. Even though there is no Disneyland park in China until the HK one in 2005, Chinese people have been familiar with these stories for many years, by way of books...
American Fantasy World to the Chinese
Business Week Online March 18, 2009, “Hong Kong Disneyland‟s future is in danger,” Frederik Balfour and Bruce Einhorn. China Daily (HK edition) September 20, 2005, “An arrogant Mickey, a costly investment,” Anonymous. September 17, 2005, “Shabby behavior at...
public recreation and education, faced intense competition. But it has risen to the challenge.
For the past three financial years it has beaten Disneyland on number of visitors, and has also made - with the exception of last year - increasing net profits. The figure has risen from HK$119.5 million...
Hong Kong Disneyland (HKDL), as being the fifth Disney Resort in the world under Walt Disney Company (DIS), is currently in the Growth stage of Industrial Life Cycle.
In this report...
Problem Solution: Harrison-K Inc.
HK is facing many issues with the new concept of e-book publishing and is trying to overcome the lack of appropriate plans put into place strategies to overcome these challenges (University of Phoenix, 2006, para. 1).HK principle means to achieve such a...
Weddings’ in the Disneyland. And it also provides the package for Disneyland celebration in the Disneyland Hotel. Disney can match different customer’s need and achieved customer satisfied
The standard Hong Kong Disneyland ticket price is HK$350 for a one-day adult entry. The...
Week 2 Case Study: Hong Kong Disneyland
MGT 614 Global and Transnational Management
July 12, 2014
The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland. Hong Kong Disneyland...
Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create...
Hygiene’s strategic position and its ability to gain competitive advantage
Pest Analysis (see appendix A)
Particularly important as the group’s previous experience of marketing toothbrushes is in very different areas i.e. USA and Europe. It shows HK to be a very different market...
currency; Hong Kong has a stable currency system, HK dollar has pegged with United Sate dollars as the fixed exchange rate of HK$7.8. The government also has other protect measures to make Hong Kong money market safety and stable (Strengthening of Currency Board Arrangements in Hong Kong1998 6).
from HK Disneyland.
∙More attractive points in the neighboring countries.
∙Unique animals are selling point in Ocean Park
Grand Aquarium, marine creature are unique selling point inside the OP. The main strengths of OP focus on their offering of animals, fun and education to...
Hong Kong Disneyland Hotel
Room Type Value Regular Peak
HK$1,900 HK$2,200 HK$2,600
HK$2,100 HK$2,400 HK$2,900
Sea View with Balcony
HK$2,300 HK$2,600 HK$3,200
HK$2,600 HK$2,900 HK$3,600
Kingdom Club Room
HK$3,200 HK$3,800 HK$4,500
figures Disneyland, like Universal Studio Singapore with the Transformer ride, The Jurassic Park, Etc. how it will bring in new visitors and will make a loyal visitor to come back to Disneyland HK
• Promotion it is no less important to note for business is how to design a promotional...
HK DISNEYLAND: CHINESE TOURISTS’ BEHAVIOR AND DISNEYLAND’S
Mainland China is been making an unprecedented economic growth in the previous three
decades, and one of the major contributors is its tourism industry. The mainland Chinese
tourists are a major force in...
Strategic Management Analysis of IKEA Hong Kong
In order to understand what strategic position and direction which IKEA takes in Hong Kong market so as to keep making successful business, it is important to conduct a strategic analysis of IKEA HK from internal, external factors to...
COMPARISON OF HONG KONG DISNEYLAND AND OCEAN PARK,
leave, disregarded workplace safety
limited number of attractions
Not mantain a good relationship with the government-->affected company's image
Disney's target :
Families with childs in HK & china mainland (middle kingdom)
Disneyland HK to become a center of entertainment for...
Purchase your Annual Pass today — starting at just HK$650. Experience all of the magic at Hong Kong Disneyland for a full year
Entry tickets for attractions
From March 19 - May 23, 2010, add a Star Pass booklet to your Theme Park admission and enjoy special privileges to...
Bruce Einhorn, “Disney’s Not-so-magic New Kingdom,” Business Week Online, September 13, 2005, retrieved March 10,
2006 from http://www.businessweek.com/bwdaily/dnflash/sep2005/nf2005/nf20050913_9145_db046.htm ?chan=search.
“HK Disneyland Considers Longer Opening Hours to Beat Long Lines...
For a long time now Disneyland has been the happiest place in the world. Almost everybody goes to Disneyland young or old. It is just entertaing and creative theme park that draws so many tourist and local resisidents to visit. Now that I have children, I’m becoming a bit of a Disney freak. Last...
of the enormous size, the attractions and rides, the amount the park spends on food supplies, maintenance to run it and that of paying its employees which numbers range in that of hundreds if not thousands of employees. Theme parks such as Disneyworld, Busch Gardens, and Disneyland to name a few are...
. Attractive compensation packages
2. What are the main features of HK Disneyland that you find different from other Disneyland parks?
g. Cultural appeal localized
i. Signs in three languages to accommodate visitors from different cultures (English, Sim Chinese, Trad...