SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES :
HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE:
WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN...
Table of Contents
Company Introduction 1
Background of Walt Disney 1
Hong Kong Disneyland 1
Situation Analysis 2
5 - Force 2
Background of Walt Disney
plan for HK Disneyland
Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong...
size the Disneyland than other countries. This is limited with Hong Kong’s space and Hong Kong is one of the most densely populated place in the world. It means the facilities and areas are less than other countries. As a result of this, there is resistance of tourist to visit Hong Kong Disneyland because...
I. Executive Summary
This marketing service plan on Hong Kong Disneyland aims to give concrete recommendations for the improvement of the theme park’s service marketing mix elements or 8Ps. Other than the different recommendations, this paper also contains various information regarding Hong Kong Disneyland’s...
Case Brief: Disneyland
1.) How accurate was the projection of visitors to the park?
Estimated attendance: 2005 – 5.6 million
Actual attendance: Sept. 12, 2005 (opening day)-5.2 million
In its first year, Disneyland in Hong Kong were 400,000 short of its target of 5.6 million projected visitors
2 Case Study: Hong Kong Disneyland
MGT 614 Global and Transnational Management
July 12, 2014
The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland. Hong Kong Disneyland was established September...
Chase’s Strategy for
Syndicating the Hong Kong Disneyland Loan (A)
Q1. How should Chase have bid in the first round competition to lead the HK$3.3 billion Disneyland financing?
1.Three ways to approach this deal
1) bid to win, 2) bid to lose and3) no bid. Chase...
4-times-larger Shanghai Disneyland harm Hong Kong’s tourism?
After long negotiation, the Walt Disney Company finally announced that the Shanghai Disneyland project is confirmed and is planned for opening in 2014. The park will occupy 6sq km, which is around 4.7 times of the Hong Kong’s Disneyland (Zhang, 2007)...
1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney?
The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions:
Cost of Capital = 9.52%
Cost of Government Debt = 8.19%
Cost of Commercial Bank Debt...
BA International Hospitality & Tourism Management
B3132 Exploring Strategy
Topic: HongKong Disneyland
Lecture: Mr. Reinaldo Wong
Name: Shen Peilian
Matriculation Number: 14011466
Submission Date: 16 Jan 2015
Table of Content
Cover Page ------------------------------------------------------------------...
06N:223:EXC GLOBAL BUSINESS STRATEGY
Case Study: Hong Kong Disneyland: Where Is The Magic
The case study, “Hong Kong Disneyland: Where is the Magic”, analyzed Disney’s strategic decision to expand their product into Hong Kong. Disney entered into a joint venture with the...
of this report is to provide a strategy that will enable Hong Kong Disneyland to enhance its competitiveness in the Hong Kong market. In this manner, the report provides the issues that affects the performance of Hong Kong Disneyland and provides the perceived solutions to ensure that the company is...
Syndicating the Hong Kong
AFNONIN, Artem 3035162144;
ARDERN, Jeffrey 3035160914;
GUPTA, Agrata 3035161097;
KUTUZOVA, Ekaterina 3035162156;
Disneyland - Chase Case Study
Q1: How should Chase have bid in the first round competition to lead the
HK$3.3 billion Disneyland financing?
By the way, a new show that Starbucks was less support to the families in coffee-farming regions and purchase the coffee bean at a lower price which HK$9 dollar for one pound coffee bean.
1.3.1 The universal of internet usage
According to the surveys of Synovate, they visited...
MF 820: Management of Financial Institutions
Hong Kong Disneyland Finance
On August 10th 1999, Disney awarded the sole mandate to Chase Manhattan Bank for the Hong
Kong Disneyland financing of HK $3.3 Billion. We believe this decision was beneficial for both
Hong Kong's biggest electricity provider, CLP Power, and state-owned China Southern Power Grid (CSG), will each pay HK$12 billion to acquire Exxon Mobil's 60 per cent stake in Castle Peak Power Company (Capco).
The deal strengthens CLP's presence in Hong Kong and brings a mainland player into the...
running independence; that is very attractable. The second one is currency; Hong Kong has a stable currency system, HK dollar has pegged with United Sate dollars as the fixed exchange rate of HK$7.8. The government also has other protect measures to make Hong Kong money market safety and stable (Strengthening...
For a long time now Disneyland has been the happiest place in the world. Almost everybody goes to Disneyland young or old. It is just entertaing and creative theme park that draws so many tourist and local resisidents to visit. Now that I have children, I’m becoming a bit of a Disney freak. Last year...
In 2010, Hong Kong Disneyland entered into a long-term loan from the Government of the Hong Kong Special Administrative Region which is scheduled to mature on dates through 2030. The decrease of Non-current liabilities was attributable to the conversion of a portion of this loan into ordinary shares...
successful business, it is important to conduct a strategic analysis of IKEA HK from internal, external factors to its strengths, weakness, opportunities and threats to evaluate this company.
To tide over the economic crisis, most of the HK home furniture business tends to “low price strategy” so as to gain...
HONG KONG DISNEYLAND
Michael N. Young and Donald Liu wrote this case solely to provide material for class discussion. The authors do not intend to
illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other
Hong Kong Disneyland
Disney Hong Kong
1. Campaign Background
● Celebration in the Air
HK Disneyland 5th Anniversary Celebration
Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new...
Disneyland wants to know visitors’ ideas of what improvements can be made to enhance their satisfaction. For this purpose, Disneyland desires that a quick survey of their visitors be done to elicit their opinions.
Disneyland always receive many of complaints...
the elements mentioned in the article that have an impact on status within the park are:
« Functional distinctions »: “The upper class prestigious Disneyland Ambassadors and Tour Guides” compared to “Food and concession workers”.
Uniform: Uniforms are crucial to communication about the social merits...
Hong Kong Disneyland (HKDL), as being the fifth Disney Resort in the world under Walt Disney Company (DIS), is currently in the Growth stage of Industrial Life Cycle.
In this report, comprehensive...
Problem Solution: Harrison-K Inc.
HK is facing many issues with the new concept of e-book publishing and is trying to overcome the lack of appropriate plans put into place strategies to overcome these challenges (University of Phoenix, 2006, para. 1).HK principle means to achieve such a goal would...
a good relationship with the government-->affected company's image
Disney's target :
Families with childs in HK & china mainland (middle kingdom)
Disneyland HK to become a center of entertainment for families in the middle kingdom which creates an unforgettable moments in fantasy...
Hong Kong Disneyland Theme
To Man Chun
Chan Ka Chun
Chiu Ka Hin
Wong Ching Wai
Hung Chi Chung
Yau Kwok Fung
3. History & Future
4. SWOT analysis
5. PEST analysis
6. Marking Mix (Product , promotion , place , price)