SWOT - HOW DISNEYLAND HK CAN RELATE TO THE EMERGENCE OF ANOTHER DISNEYLAND IN SHANGHAI IN COMING DECADES :
HOW HONG KONG CAN FURTHER STRENGTHEN THE EXISTENCE OF DISNEYLAND IN HK FOR BREAKEVEN SAKE:
WHAT OTHER STRENGTH HK DISNEYLAND CAN SUSTAIN TO SURIVIVE FOR SHANGHAI DISNEYLAND BEING OPENED IN...
Table of Contents
Company Introduction 1
Background of Walt Disney 1
Hong Kong Disneyland 1
Situation Analysis 2
5 - Force 2
Background of Walt Disney
Product: Disneyland Hong Kong is the smallest Disney park (1.3 square kilometers). It consist of the Theme park, two hotels and retail, dining and facilities. Disney Land Hong Kong offers lots of entertainment. It is a real family park, entertainment for all ages. In time of seasonality and...
plan for HK Disneyland
Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong...
I. Executive Summary
This marketing service plan on Hong Kong Disneyland aims to give concrete recommendations for the improvement of the theme park’s service marketing mix elements or 8Ps. Other than the different recommendations, this paper also contains various information regarding Hong Kong Disneyland’s...
B. The history of Hong Kong Disneyland 4
C. The partner of Hong Kong Disneyland 5
The investment partner is only Hong Kong Government. 5
D. The history of Shanghai Disneyland 5
3. The Corporate Strategy 6
4. Comparative analysis between Disneyland Shanghai and Happy Valley 6
HONG KONG DISNEYLAND
Michael N. Young and Donald Liu wrote this case solely to provide material for class discussion. The authors do not intend to
illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other
activities, and attractions, woven around a theme such as celebrity or characters. Therefore, Hong Kong has a pair of theme parks which are Hong Kong Disneyland (an international famous theme park) and Ocean Park (a recreational, educational, home-growth theme park). Both of the theme parks have attracted...
of this report is to provide a strategy that will enable Hong Kong Disneyland to enhance its competitiveness in the Hong Kong market. In this manner, the report provides the issues that affects the performance of Hong Kong Disneyland and provides the perceived solutions to ensure that the company is...
successful business, it is important to conduct a strategic analysis of IKEA HK from internal, external factors to its strengths, weakness, opportunities and threats to evaluate this company.
To tide over the economic crisis, most of the HK home furniture business tends to “low price strategy” so as to gain...
of paying its employees which numbers range in that of hundreds if not thousands of employees. Theme parks such as Disneyworld, Busch Gardens, and Disneyland to name a few are very popular in the U.S. they attract tourists daily from all over the world because of its brand and its attractions to audiences...
The world-class Hong Kong Disneyland theme park and resort is a must-visit on any trip to Hong Kong. Located on scenic Lantau Island, Disneyland offers magical experiences for the whole family, ranging from Broadway-style shows such as Festival of the Lion King and The Golden Mickeys, to hilarious 3D...
4-times-larger Shanghai Disneyland harm Hong Kong’s tourism?
After long negotiation, the Walt Disney Company finally announced that the Shanghai Disneyland project is confirmed and is planned for opening in 2014. The park will occupy 6sq km, which is around 4.7 times of the Hong Kong’s Disneyland (Zhang, 2007)...
DISNEY: LOSING MAGIC IN THE
Hong Kong Disneyland will provide guests with an immersive experience to
re-ignite “the magic that is the Disney storytelling tradition”. The park will
act as a springboard for our other businesses throughout China and the
- Andy Bird, president...
park is becoming more and more important here. At this moment Hong Kong only have one large-scale theme park- Ocean Park, but in next year Hong Kong Disneyland will be opened. Government predicts HKDL will attract a lot of tourists from all over the world, especially from Mainland China. So it wants to develop...
Fig 1 GDP ANNUAL GROWTH RATE, Source form Census and Statistics Department and National bureau of statistics of china
∙ Employment rate in HK (Pos +)
The unemployment rate fell from a high of 8.6% in the second quarter of 2003 to a near three-year low of 6.5% in the fourth quarter 2004. Hong...
For a long time now Disneyland has been the happiest place in the world. Almost everybody goes to Disneyland young or old. It is just entertaing and creative theme park that draws so many tourist and local resisidents to visit. Now that I have children, I’m becoming a bit of a Disney freak. Last year...
Hong Kong Disneyland (HKDL), as being the fifth Disney Resort in the world under Walt Disney Company (DIS), is currently in the Growth stage of Industrial Life Cycle.
In this report, comprehensive...
running independence; that is very attractable. The second one is currency; Hong Kong has a stable currency system, HK dollar has pegged with United Sate dollars as the fixed exchange rate of HK$7.8. The government also has other protect measures to make Hong Kong money market safety and stable (Strengthening...
2 Case Study: Hong Kong Disneyland
MGT 614 Global and Transnational Management
July 12, 2014
The purpose of this paper is to analyze the management strategies of Hong Kong Disneyland. Hong Kong Disneyland was established September...
a good relationship with the government-->affected company's image
Disney's target :
Families with childs in HK & china mainland (middle kingdom)
Disneyland HK to become a center of entertainment for families in the middle kingdom which creates an unforgettable moments in fantasy...
Camera Up-high kick(HK)
Camera Right-low kick(LK)
Camera Left or R-block(BL)
Camera Down or L-run(RN)
Movement: F-forward B-back D-down U-up
A note about AGGRESSOR: When lit(blocked hits build it up quickly),
your hits and combos do 50% more...
Hong Kong Disneyland Theme
To Man Chun
Chan Ka Chun
Chiu Ka Hin
Wong Ching Wai
Hung Chi Chung
Yau Kwok Fung
3. History & Future
4. SWOT analysis
5. PEST analysis
6. Marking Mix (Product , promotion , place , price)
syndicating the Hong Kong Disneyland Loan (A)
In late 1999, the Walt Disney Co. and the Hong Kong government agreed to develop Hong Kong Disneyland, a HKD$28 (U.S. $3.6) billion theme park and resort complex planned to open in late 2005. In order to build the new Disneyland in Hong Kong a new...
Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new...
HK DISNEYLAND: CHINESE TOURISTS’ BEHAVIOR AND DISNEYLAND’S
Mainland China is been making an unprecedented economic growth in the previous three
decades, and one of the major contributors is its tourism industry. The mainland Chinese
tourists are a major force in the...
1. An accurate descriptor on the demographics of guests
Hong Kong Disneyland is a fantasy and romantic place. Couples and family are the main guests in the beginning. Now, mainland visitors also are main of Hong Kong Disneyland guest. There have a lot of characters from famous Disney stories ,such...
Problem Solution: Harrison-K Inc.
HK is facing many issues with the new concept of e-book publishing and is trying to overcome the lack of appropriate plans put into place strategies to overcome these challenges (University of Phoenix, 2006, para. 1).HK principle means to achieve such a goal would...
size the Disneyland than other countries. This is limited with Hong Kong’s space and Hong Kong is one of the most densely populated place in the world. It means the facilities and areas are less than other countries. As a result of this, there is resistance of tourist to visit Hong Kong Disneyland because...
Particularly important as the group’s previous experience of marketing toothbrushes is in very different areas i.e. USA and Europe. It shows HK to be a very different market, which will therefore need a different approach. The Chinese, who have a much lower average income than Europeans and Americans...