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Learning Outcome LO2: Be able to use the concepts of segmentation, targeting and positioning
2.1: Show macro and micro environmental factors which influence marketing decisions
Using your own organisation (or an organisation of your choice) outline the Macro...
MICRO AND MACRO MARKETING ENVIRONMENT
Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The micro...
immediate environment that affect the performance of the company. These include the suppliers, marketing intermediaries, competitors, customers and the public”
The micro environmental factors are more intimately linked with the company
than the macro factors. The micro forces need not necessarily...
MARKET PROCESS in
Explanation is the macro and micro environmental factors which influence marketing decisions in Sainsbury
Macro environmental in Sainsbury
Macro miens a large process is a recorded set of instructions. It used to repeat a series of...
factors that influence an organization's decision making, and affect its performance and strategies.The macro environment is typically segmented for the reasons of analysis. This analysis, commonly referred to as a PESTLE analysis, allows researchers to look at the main six environmental factors that...
positioning (Week 4-6 |
|P 2.1 Show macro and micro environmental factors which influence marketing decisions...
used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these issues and creates a larger challenge for marketing managers. The macro environment...
) and external (macro) environments and factors that influence business activities; it is a vital part of the marketing planning process as it provides essential analysis to assist with company and marketing decision-making.
4. Micro Analysis
Micro analysis looks at a company’s internal...
Brofenbrenner's ecological theory of development is known as the Ecological Systems Theory. This theory specifies four types of nested environmental systems with bi-directional differences between and within the systems. It holds that development reflects the influence of several environmental...
successful transactions with its target customers.’
We can further classify the marketing environment into 2 subcategories, i.e., Micro and Macro.
Micro Environment can be defined as ‘Forces Close to the organisation, which affect its strategy and ability to serve customers’. [Ref: Marketing by Kotler Et...
Macro Social Environment - it refers to the indirect and vicarious social interactions among very large groups of people.
Micro Social Environment - includes face – to – face social interactions among smaller groups of people .
FLOWS OF INFLUENCES IN SOCIAL ENVIRONMENT
company operates. There is little a company can do to manage these powerful macro environmental forces, so it is important that marketers understand the macro environmental factors that affect products and services in order to devise the optimal marketing strategy to cope with these conditions...
Unit 4- Marketing Principles – Level 4
Table of Contents
About Coca Cola 3
Benefits and costs of a Marketing orientation for a selected organisation 4
Macro and Micro environmental factors which influence marketing decisions 5
Propose segmentation criteria to be used...
that they were working towards nothing. A second advantage is the fact that a marketing objective can be used as a measurement tool for the degree to which the marketing department has succeeded or failed.
5. External factors can be macro or micro. The macro-environment refers to factors that are...
comprehensive marketing plan
a) Discuss the importance of an environmental analysis (PESTLE) to DSC’s planning. Give examples to illustrate your points.
Political: political factors include garment regulations and legal issues and define both formal and informal rules under which the...
which embraces the totality of external environmental forces which may influence any aspect
of organizational activity.
marketing environment, namely the macro environment, the microenvironment and the internal environment.
This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local...
major macro marketing environment forces to deal with (PESTLE): political, economic, socio-cultural, technological, legal and environmental.
• The political environment includes all laws, government agencies and lobbying groups that influence or restrict individuals or organizations.
• The economic...
organisation and its marketing efforts. The macro-environment describes things which are beyond the immediate environment but can nevertheless affect an organisation. Major external and uncontrollable factors that influence an organisation's decision making, and affect its performance and
is involved within the company’s environment and what effects it to serve its customers. Concerning factors like, management including the finance, purchasing, manufacturing, research and development, and marketing departments.
The macro and micro environmental factors all can influence what a...
led approach. Constant feedback from consumer’s market research never actually ends. This will allow the product and how it is marketed to be adapted to changing tastes before it is too late and before competitors get there first.
2.1: Show macro and micro environmental factors which influence...
less strong and therefore more likely to undergo change. Marketing firms have also had to respond to changes in attitude.
3.4 The technological environment
Technology is a major macro-environmental variable which has influenced the development of many of the products we take for granted today...
The Analysis of Environmental Factors Influencing Walmart in the Chinese Market
The purpose of this essay is to analyse the environmental factors of Walmart in the Chinese market, and then use the evidences gathered from the environmental analysis to critical analyse and evaluate the strategies...
These factors are present in companies environment and affect on the performance of the companies.
Includes suppliers ,marketing intermediaries .competitors,customers and public.
Micro environment are more intimately linked to company than macro.
 Suppliers :
o Those who supply...
groups: one is Macro-environment and the other is Micro-environment.
These are external factors which cover the wide range of economic and business activities; its impact goes too far beyond the control of the organization or society as a whole. Macro environment consists of the...
applicable to Rooibos and the marketing mix.
2. MACRO ENVIRONMENTAL ANALYSIS OF ROOIBOS TEA
2.1 Define macro-environmental factors
1A business and its forces in its micro environment operate in larger macro environment of forces that shape opportunities and pose threats to the business. It refers...
marketing, which has either a direct or indirect affect on the company’s ability to develop and maintain successful relationships with its target market. (Various Environmental factors Affecting Marketing Function, 2012) An understanding of a company’s marketing environment is instrumental in the...
marketing mix to suit the environment.
The external factors on the other hand are, by and large, beyond the control of a company. The external or environmental factors such as the economic factors, socio-cultural factors, government and legal factors, demographic factors etc., are therefore generally...
sales forces, district and division managers, and product line sales administrator. This text emphasizes the role of managers that keep an eye on a field sales force.
2(a). Describe macro and micro environmental factors which influence marketing decisions.
To know the wide range of influence on...
concentrate on what products and services interest these youth markets, what micro and macro environmental forces influence the marketing strategies for these products and services, whether these marketing strategies are influenced on western-based consumption marketers, and what marketing...