MICRO AND MACRO MARKETING ENVIRONMENT
Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The micro marketing...
“Macro-marketing literally deals with big/important issues, beyond comparatively simple exchanges between buyers and sellers, or even relationships between companies and customers. In a more interconnected world of markets, marketers, and their stakeholders, macro-marketing is an important...
Macro and Micro environment:
How external factor can influence marketing decisions.
While the managers making efforts to take advantages of their competitors on the on the inside business structure such as to cut the cost down by simplifying the staff group, the macro and micro factors...
Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment, the micro environment still has an important...
Use examples to demonstrate your ability
Define you topics e.g. pestle but most marks will be in ability to apply knowledge
Look at the brand republic for people doing the resit paper
Mind tools and business balls and strategic models good books to look at
Table of Contents
3. Macro environment factors………………………………....4
4. Industry involved……………………………………….......5
5. Impact of the factors………………………………………..5
key characteristics of the marketing concept.
The business should pay attention to these five concepts; they are production, product, selling, marketing and societal marketing. Markets are the set of actual and potential buyers of a product. A successful marketing should give customers the right...
market analyses to ensure that they are up to date with the latest market trends, thus ensuring effective marketing of their products. Kotler, Brown, Adam, Burton and Armstrong (2007) defines marketing as “an organisational function and a set of processes for creating, communicating and delivering value...
In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary...
Slide 1 – Macro Environment – The macro environment deals with companies outside environment yet still effects how it serves its customers. Concerning factors like culture, demographics, economic, natural, political, and technological.
Slide 2 - Micro Environment – This means what is...
advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria, targeting and positioning for his products.
Forces in the macro environment
The macro - environment of any business consists basically of six factors:
• Demographic Environment
The first macro environmental force that marketers monitor is the population, because people make up the markets. Marketers are keenly...
TOURISM MARKETING FOR SUSTAINABLE DEVELOPMENT
by Dr. Adarsh Batra*
Abstract The levels of marketing, quite often blamed for changing consumer attitudes, promote a materialistic society where status is derived more from the number and type of destinations we visit and leisure activities we undertake...
STATEMENT OF OBJECTIVES 9
Strategic Initiatives 9
Control and Feedback Mechanism 12
THE MACRO ENVIRONMENT 14
Porter’s Five Forces Analysis: 17
THE MICRO ENVIRONMENT 18
Market Segments - Customers 18
General Consumer Segment 18
Large Corporate Segment 20
Conduct a marketing audit
TASK 3 – BSBMKG515A
Cambridge International College – DIPLOMA MK – WEEK 8
Table of contents
hggfghfgSHAPING THE MARKET OFFERINGS FOR COKE DIET IN BANGLADESH Marketing Management Course Code: 5204 Submitted To: Tanzina Haque (FCMA) Assistant Professor Department of Accounting & Information Systems University Of Dhaka Submitted By: Mohammad Aminur Rahman ...
Unit 4- Marketing Principles – Level 4
Table of Contents
About Coca Cola 3
Benefits and costs of a Marketing orientation for a selected organisation 4
Macro and Micro environmental factors which influence marketing decisions 5
Propose segmentation criteria to be used for...
Marketing Strategies Word Count 3,195
Breakie cereals is a company that is new to the market. The company makes and sells breakfast cereals. The company is Australian owned, operated and only uses Australian products in their cereal. The company wants to introduce to...
building consumer loyalty. (www.vivendi.com)
2 Marketing Audit
2.1 Internal analysis (SW)
Table 1 shows the results of the strengths and weaknesses of the factors that are of influence to the company internally.
Table 1 SW-analysis
Strengths 1. Innovative frequent game updates...
Programme: BTEC Higher National Diploma (HND) in Business Marketing
Unit Title and Number: Marketing Principles (Unit 4)
QFC Level: 4
Unit Code: F/601/0556
Credit value: 15 credits
DEPARTMENT OF MANAGEMENT, IR AND OHS
MKT 501: INTRODUCTION TO MARKETING
STATEMENT OF DECLARATION
We hereby declare that this project (marketing plan) is our piece of work. With the help of the research and information...
reduction in the growth of sales, a downturn in economic conditions definitely not in support of the company’s furniture core business, another key factor in the slowdown is perhaps a lack of strategic direction. As a report reveals that decline in sales, increasing operation cost, high labor turnover...
Various elements of the marketing process
PEST analysis is very important that the society considers its environment before beginning the market process and in fact the environmental analysis should be continuous and feed all aspects of planning.
The Company was founded by Stelios Haji-loannou in 1995...
MARKETING CONCEPTS: ASDA AS A CASE OF STUDY
According to Adam’s Smith in the book called Wealth of Nations in 1776, marketers tend to consult customers before launching new products in the market. In modern business, a customer is seen as king which means that their needs are being met...
explore the environmental factors that are likely to influence the marketing performance in PERODUA Malaysia. Perodua does not contend with Proton for the similar market position because Perodua mostly produce small-compact cars. . In Malaysia Perodua is second automobile manufacturer which after Proton...
China and India
BUS 330 Principles of Marketing
Instructor: Cynthia Goussak
March 17, 2014
Video game consoles have continued to dominate the youth market not only in the United States but overseas as well. With three primary focuses, Playstation, Xbox and the...
Task A 4
1. How to monitor Macro and Mirco environment to help in decision making process 4
2. Macro environment 5
3. Micro environment 6
Task B 7
What Does Market Penetration Mean? 8
Task C 9
therefore profoundly affect a company’s course of action.” Only after examine the nature of the marketing environment, we can therefore set up appropriate marketing strategies for organisation.
Generally, the marketing environment can be classified into three levels: the external environment, performance environment...
The market environment is a marketing term and refers to all of the forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
Three perspectives of marketing environment:
Topic: - Marketing Concepts and Tasks
* Fundamental Marketing Concepts, Trends, and Tasks
To understand the marketing function, we need to understand certain fundamental concepts and tasks, along with current trends.
A core set of concepts creates a foundation for marketing management...
BATASAN SATELLITE CAMPUS
IBP Road, Batasan Hills, Quezon City
Date: February 4, 2013
THE PHILIPPINE MARKETING ENVIRONMENT
Alba, Alyanna Marie
Delos Santos, Ferdinand
This report shows on analysis of Air Asia, a Malaysian low cost airline which was established in 1993, with commenced operations in 1996. Initially, Air Asia did not achieve the result that they desired, which is having its core competencies in the airline market. However, in the critical point...
communicate with them.
External macro-environmental factors
Economic factors: pasta sales are expected to grow by at least 10% for the next years. One of the reasons for this is the increase in number of hours people are working, which has resulted in more number of people eating out...
Five Major Marketing Control Techniques
# A successful marketing strategy is critical to the overall success of a product or service. However, proper controls must be put in place to measure the strategy's effectiveness and to pinpoint areas where changes may be needed. Control techniques can include...
Govt's = governments
MNCs = multinational corporations
LEDCs = less economically developed countries
CSF = critical success factors
Org. = organization
Week 6: The Institution based view as a third leg as a strategy tripod
Peng, Sun, Pinkha, Chen – Academy of Management
TRANSPARENCY MARKET RESEARCH
Original Price: $4795
Technology Market - Global Industry
Size, Share, Trends, Analysis and
Transparency Market Research Report added “MicroElectromechanical Systems Technology Market" to its database.
Co-author: D. Kasturiratne
This document was prepared for the University of London by:
Derrick Chong, School of Management, Royal Holloway, University of London and
Dulekha Kasturiratne, Imperial College London, University...
1.1: Define marketing and explain the elements of the marketing process.
The management process through which goods and services move from concept to the customers.
It includes the coordination of four elements called the 4 P’s of marketing:
Identification, selection and development of a Product...
What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors?
To readers of this problem have an important starting point the definition of micro-environment. This term is a factor in the marketing environment...
Unit 401 Marketing
Qantas Airways Limited
|Name |E-Communities ID |
|Firas Haffar ...
The Influences and Impact on the Bioecological Model Systems
SOC 312: Child, Family & Society
Instructor: Lynsey Ulibarri
September 17, 2012
The Influences and Impact of the Bioecological Model Systems
In today society children develop is a very important process that each parents, caregiver...
MK Marketing Management,
CASE: FINE HOMEFURNISHINGS OF KAZAKHSTAN. September 2008
1. What are the principal, and secondary problems faced by Mr. Voinov?
One of the principal problems of Home Furnishings Company (FHC) is quality control and low quality of home furnishings for export. Another principal...
UNIVERSITY OF BRADFORD, SCHOOL OF MANAGEMENT.
MARKETING PLAN FOR EMI MUSIC.
FT MBA 2009-10
STATEMENT OF AUTHENTICITY:
I certify that this assignment is the result of my own work and does not exceed the word count mentioned below.
The Analysis of Environmental Factors Influencing Walmart in the Chinese Market
The purpose of this essay is to analyse the environmental factors of Walmart in the Chinese market, and then use the evidences gathered from the environmental analysis to critical analyse and evaluate the strategies Walmart...
Resubmission – Marketing Management Essay
Student name: XIDONG CHEN
Student number : u1269275
Tutor : Mr Mohammed Mirza
Word count : 3104
Date : 6th Mar 2013
Conduct marketing audit
The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor...
Week 5 Individual Assignment Environmental Factors
Select an organization with which you are familiar that conducts both domestic and global marketing.
Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following...
of General Motors. This report involve some macro environment which is related to GM; besides, it also pinpoints the environmental, political, cultural, demographic, technological, andnatural forces that operate in the macro environment that influences the H2s sales success. Attention is paid to...
2. The Marketing Concept
3. Adopting a societal marketing concept in the Mauritian market
3.1 Ultimate aim of adopting a societal marketing concept
4. Importance of adopting relationship marketing in the Mauritian market
Building strong relationship with existing and potential...
TOPIC 1: Marketing Principles
1. What is marketing
2. The Core Marketing Concepts
3. Marketing Management Philosophies
1. What is marketing?
Definition of marketing:
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and...
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING & MANAGEMENT
NAME: CHRISTOPHER MUNENE
UNIT: TOPICS IN MARKETING MANAGEMENT
CODE: CMK 424
Selling goods in the global marketing is extremely challenging. Discuss the major political...
China and India: The Influence of Western Trends on Their Youth
BUS330: Principles of Marketing (DCJ1523A)
June 22, 2015
Over the past ten years, some foreign countries have adopted many trends from western style. Foreign brands are held in high regard in China and India. These...
A Report on Marketing Environment parameters affecting Honda Insight’s inroads into the Hybrid Car Market.
As per Kotler, the marketing environment can be defined as ‘The actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful...
a given product.
And, consumer (the end user), who makes a market, are of varying characteristics
and buying behavior. There are different factors contributing for varying mind set of
consumers. It is thus natural that many differing segments occur within a market.
In order to capture this heterogeneous...
Marketing Research & Communications (2)
On completion of this Lecture and Unit 9 of the text, you should be able
Define marketing research and understand the need for it
Describe the link between marketing research and decision-making
Understand the key roles of marketing research
NDBF 1 2013 |
Marketing – Assignment 1 |
Cosmopolitan College of Commerce & Technology |
Mohammad Tarmidzie Bin Bahrom |
Table of Contents
Introduction of Business Environment 3
Marketing Business Environment 3
Macro Environment 4
key issues, which have affected scheduled airlines. These are within the macro and micro environments of the schedule airline in the tourism industry. The report will also focus on the trends and issues, which affect the scheduled airlines.
The report will have five sectors within in which are background...
DESIGNING THE MARKET STRATEGIES FOR THE “LOTUS” BEDROOM, at FOREST GROUP
Marketing is, quite simply, the most important part of any company today.
No questions, no ifs, no buts!
If you have no marketing, you have no customers. With no customers, you have no need for finance, HR...
selection; macro and micro segmentation; bases for segmenting markets, (geographic, demographic, psychographic Buyer behaviour: dimensions of buyer behaviour; environmental influences; personal variables – demographic, sociological, psychological – motivation, perception and learning; social factors; physiological...
Date Returned: …………………….
Programme | Master of Business Administration |
Module Name | Marketing Management |
Surname | Mans |
First Name/s | Billy |
Student Number | MBA2130031F |
Date Submitted | 02 September 2013 |
Postal Address | 30...