Title: | 4: Marketing Principles | Unit Code: | F/601/0556 |
In Class Assessment | Learning Outcome L02: Be able to use the concepts of segmentation, targeting and positioning |
Student Name: | |
2.1: Show macro and micro environmental factors which influence marketing decisions...
MICRO AND MACRO MARKETING ENVIRONMENT
Refers to the internal controllable factors or forces which affects the ability of a company to serve its customers. e.g. the organization, the market, the suppliers, market intermediaries and the marketing mix. The micro marketing...
Remove either value and success becomes impossible. Business environment consist of all those factors that have a bearing on the business. The term 'business environment implies those external forces, factors and institutions that are beyond the control of individual business organisations and their management...
questions page 82
1. Marketing is the process by which a firm tries to identify, anticipate and satisfy customers’ needs and wants and meet its own objectives at the same time.
2. A marketing objective is the target or targets set for the marketing function.
3. An example of a marketing objective for BP...
MARKET PROCESS in
Explanation is the macro and micro environmental factors which influence marketing decisions in Sainsbury
Macro environmental in Sainsbury
Macro miens a large process is a recorded set of instructions. It used to repeat a series of commonly...
Slide 1 – Macro Environment – The macro environment deals with companies outside environment yet still effects how it serves its customers. Concerning factors like culture, demographics, economic, natural, political, and technological.
Slide 2 - Micro Environment – This means what is...
Submission date : 30th Aug 2013. TOPIC : Understanding the concept of marketing environment, marketing mix and importance of marketing oriented organization.
Assignment Briefing PCM III – 2013 76th Intake 23rd Year
By : Mahesh Fernando MBA (ECU)AUS PG. Dip in Mkt. SL CPM Asia (AMF) MSLIM
Date Returned: …………………….
Programme | Master of Business Administration |
Module Name | Marketing Management |
Surname | Mans |
First Name/s | Billy |
Student Number | MBA2130031F |
Date Submitted | 02 September 2013 |
Postal Address | 30...
Microenvironment: Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly, the contribution of employees to the company is fundamental in production of high quality products which are highly marketable...
Programme: BTEC Higher National Diploma (HND) in Business Marketing
Unit Title and Number: Marketing Principles (Unit 4)
QFC Level: 4
Unit Code: F/601/0556
Credit value: 15 credits
External factors are beyond the control of a firm, its success depends to a large extent on its adaptability to the environment.
The external marketing environment consists of :
a) Macro environment, and
b) Micro environment
a) Micro environment: The environmental factors that are in its proximity...
Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment, the micro environment still has an important...
Decision – strategic options - action
1 The micro-environment (controllable)
The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words, these are elements...
physical objects,spatial relationships and the social behavior of other people.
TWO LEVELS of Environment
1. Macro Environment
Includes large – scale,general environment factors .
2. Micro Environment
Refers to the more tangible physical and social aspects of someone’s immediate surroundings.
within the macro and microenvironment heavily influence marketing decisions.Using the case study illustrade this.
The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations...
do marketing tactics. In order for organizations to stay in business, it is important to make sure that they are appealing to every age, sex, and ethnic origin, especially youth markets. This paper will concentrate on what products and services interest these youth markets, what micro and macro environmental...
reduction in the growth of sales, a downturn in economic conditions definitely not in support of the company’s furniture core business, another key factor in the slowdown is perhaps a lack of strategic direction. As a report reveals that decline in sales, increasing operation cost, high labor turnover...
Micro-environment consists of the factors or elements in an organisation's immediate area of operations that affect its performance and decision making freedom. These factors affect its ability to serve its customers, company, suppliers, marketing intermediaries, customer markets,...
This theory specifies four types of nested environmental systems with bi-directional differences between and within the systems. It holds that development reflects the influence of several environmental systems:
Micro system: This is the setting in which the individual lives. It also consists of the...
Dairy Ice cream 5
Elephant House – SWOT Analysis 6
How the Marketing Environment factors affect the marketing mix of an organization 7
Five levels to a product 14
| Identify the key actors and forces in the company’s marketing environment that affect its ability to serve its target customers effectively.The marketing environment can be defined as everything that surrounds an organization’s environment and can affect its operation.The business environment consists...
BUS 330 Entire Course
For more course tutorials visit
BUS 330 Week 1 DQ 1 Role of the Marketing Function
BUS 330 Week 1 DQ 2 Products and Services
BUS 330 Week 2 DQ 1 Product Life Cycle
BUS 330 Week 2 DQ 2 Product Usage Categories
BUS 330 Week 3 DQ 1 Customer Relationship...
The aim of this lecture is:
• To describe important role of Marketing Environment.
• To differentiate between Macro and Micro Environments.
• To assess the impact of Marketing Environment on Marketing Practices.
• To describe various method/Model of Marketing Environment...
1.1: Define marketing and explain the elements of the marketing process.
The management process through which goods and services move from concept to the customers.
It includes the coordination of four elements called the 4 P’s of marketing:
Identification, selection and development of a Product...
selection; macro and micro segmentation; bases for segmenting markets, (geographic, demographic, psychographic Buyer behaviour: dimensions of buyer behaviour; environmental influences; personal variables – demographic, sociological, psychological – motivation, perception and learning; social factors; physiological...
characteristics of marketing oriented organisation 1
Types of organizations: 1
Product Oriented organizations: 1
Characteristics of marketing oriented organisation: 1
Explain the various elements of the marketing concept with reference to the Ikea’s marketing activities. 2
5 Cs of Marketing 2
4Ps of marketing...
Marketing and innovation
Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of customers on whom the organization depends. As a verb, marketing is all about how an organisation addresses its markets.
There are many definitions...
A Report on Marketing Environment parameters affecting Honda Insight’s inroads into the Hybrid Car Market.
As per Kotler, the marketing environment can be defined as ‘The actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful...
Various elements of the marketing process
PEST analysis is very important that the society considers its environment before beginning the market process and in fact the environmental analysis should be continuous and feed all aspects of planning.
The Company was founded by Stelios Haji-loannou in 1995...
2. Market analysis process
2.1 Macro environment analysis
2.2 Micro environment analysis
2.3 S.W.O.T. Analysis
2.4 Critical Success Factors
3. Identification of short, medium and long term
benefits of a Market Audit