Company G 3-Year Marketing Plan
Assessment Code: VZT1
Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 5
Competitive Situation Analysis 5
Analysis of Competition using Porter’s 5 Forces Model 5
SWOT Analysis 6
Strengths 6
Weaknesses 7
Opportunities 7
Threats 8
Market Objectives 9
Product Objective 9
Price Objective 9
Place Objective 9
Promotion Objective 9
Marketing Strategies 9
Product Strategies 9
Price Strategies 9
Place Strategies 9
Promotion Strategies 9
Tactics and Action Plan 10
Product Action Plan 10
Price Action Plan 10
Place Action Plan 10
Promotion Action Plan 10
Monitoring Procedures 11
Introduction
Company G is a highly regarded electronics company. They recently hired engineers with new ideas and they have developed a new appliance product to start a different branch of their company. They have already established great relationships with suppliers and have a great customer following that will enhance this new adventure. This will be a great achievement for Company G.
Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
The Product
Company G’s Rechargeable Vacuum with Self-Timer
Innovative approach to reduce time and energy with an effective programmable vacuum. Features include: a programmable timer, rechargeable system with solar panel, added sensors to retrieve vacuum at end of task and automatic dirt discharge once vacuum is back in charging caddy.
The programmable timer allows the vacuum to be self-sufficient as it can start automatically and return to the charger without assistance. Convenience is added with the programmable cleaning times which allows the appliance to start vacuuming without assistance, allowing the task can be completed without the consumer. The vacuum will move between rooms to clean the whole house....