MARKETING PLAN
1/15/2009
Rachel Bermingham
[pic]
Objective
- To deliver 400 entries for The National Customer Service Awards, across all 26 categories between 1st March and 31st May (equating to 15/16 candidates per category)
About the Awards
- The purpose of the National Customer Service Awards is to promote excellence, best practice and innovation in Customer Service and Consumer Affairs, and to highlight their vital importance in today's business climate
- This year marks the 10th anniversary of The National Customer Service Awards
- The 2009 Awards ceremony will be held in December (instead of September)
Competitors
Customer Experience Awards
Target Market
Senior managers in all industries and all sized companies that manage staff in customer service roles
Target Audience Matrix
|Subscribers to relevant magazines/journals: Customer Strategy, CCF |Display adverts in publications |
|(Call Centre Focus), Service Management |Email campaign x 4 |
|Email alert/newsletter recipients |Banner campaign to appear on newsletters |
| |Email campaign x 4 |
|Contacts at organisations that have previously won awards |Email campaign x 4 |
| |Telemarketing |
| |Direct Mail (as requested) |
|Previous attendees/previous nominees |Email campaign x 4 |
|...